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Today’s small- and medium-sized business (SMB) owners can leverage the Internet to communicate efficiently, increase productivity, and expand their bottom line. But the Internet is vast, and integrating its various services can be tricky for the business leader who doesn’t also happen to be in the know about all things IT. That’s where data services come in.
Data services are software-based solutions that help you manage digital data, including text, images, audio and video. The right data services can help you optimize every aspect of your business, from your customers’ point-of-sale (POS) experience to whole-company revenue growth. Here’s a look at three of the most useful data services available to the owners of today’s SMBs.
Multiprotocol Label Switching (MPLS) is an inexpensive, highly efficient data-carrying protocol that can give your customers a better experience profit margin. Because of the way it’s constructed, MPLS software can be fine-tuned to accentuate certain Quality of Service (QoS) priorities, such as voice quality and speed. Data remains safe and secure under the protective wing of MPLS’s secure protocols and proper forms. And thankfully, in the event of a disaster, MPLS can be relied upon to quickly restore connectivity. MPLS also maximizes the privacy of Internet protocol virtual private networks, or IP VPNs. VPNs encapsulate data transmission to keep it private, allowing users to enjoy secure connectivity across a broad span of locations. In real-world terms, the combination of MPLS and IP VPN simplifies and maximizes business applications involving data, video and voice, and it does so at an affordable price. Furthermore, MPLS IP VPNs safeguard privacy and provide businesses with much-needed protection against hackers.
Secure connections and data transmission are important, but none of this matters if you don’t have reliable access to the Internet. Numerous modern SMBs simply could not survive if their Internet service vanished. Sales would plummet or, worse yet, the entire business would have to shut down. For these folks, a Dedicated Internet Access (DIA) subscription is crucial. DIA is a higher-performing alternative to traditional cable and DSL services. When you subscribe to DIA, you enjoy greater bandwidth, a Service Level Agreement (SLA) that guarantees a rate of connectivity you can count on, and 24/7 customer service from professionals who understand the imperative nature of your connectivity. Businesses with DIA enjoy hassle-free videoconferencing, immediate access to video streaming, happier customers at POS and much more.
It’s true that data services cost money, but some of these products are actually designed to conserve your resources. Combining voice and data services is a practical, money-saving maneuver that’s akin to turning the lights off when you leave a room. There’s no reason to pay full price for both phone and data service when you can merge the two. Integrated voice and data plans convert bandwidth to Internet access when the phone is not in use. When the phone is in use, an integrated voice and data plan ensures QoS via voice clarity and maximized bandwidth. With the increased reliance on communications options like instant messaging, video calls and image transfers, the need for richer media capacity makes this type of dual service more appealing to business owners than ever before. Even if business is booming, you can’t deny the appeal of a smaller data bill, combined with a decadent media experience. Each SMB has unique needs, which call for a tailored data service package. But no matter what type of business you run, there’s no question that data services can bring a high level of efficiency and integrity to your digital endeavors.